Are you using your Eco-rating Certification Emblem?
Many of Ecotourism Kenya Eco-rated facilities are working hard to ensure sustainable operations across their departments, but some have found themselves in the common shortfalls associated with communicating sustainability messages.
This week’s Eco-byte shares solutions to findings of a research conducted to assess the use of Eco-rating Certification emblems on certified facilities website. The research was conducted in September 2015 by Alex Muturi and Andrew Karanja targeting 87 facilities with valid Eco-rating Certification. Our Eco-byte is focused on giving insight on: Why you should be using the Eco-rating Emblems? How you should use the emblems? Where should the emblems be used? It is also designed to help you avoid some of the common mistakes and get your message to the public more effectively.
Why you should be using the Eco-rating Certification Emblems?
It is worth taking a step back to consider why you applied to be Eco-rated, and want to communicate your sustainability efforts in the first place. Do you want to get more bookings by differentiating your property as a responsible tourism enterprise? Do you want to enter or target new markets? Do you want to get your customers support your efforts? Below are few tips to answer your questions;
The Eco-rating Certification emblem offers your business competitive advantage from using the label. This acts as an indicator of efficiency in resource use, fair working condition for your employees and good community relations.
The Certification is aligned to Global Sustainable Tourism Council (GSTC) and is listed in the Words Standards Map under International Trade Centre (ITC) hence it is competitive in the global market.
The Eco-rating certification is globally recognized as a means of identifying genuine responsible tourism products and offers a higher company profile, respect and credibility for your business operations
The certification is an indicator of your business sustainability (as more resources are used responsibly).
Eco-rating Certification is an effective way of informing customers about the environmental impacts of your business and empowers your customers to differentiate between businesses
What’s latest on EK Eco-rating Certification?
We wish to congratulate Kichwa Tembo Tented Camp and Bateleur Camp for attaining and retaining Silver Eco-rating Certification respectively in November 2015 re-assessment. Congratulations also go to the new entrant Sand River Masai Mara for attaining Bronze Eco-rating certification.
In this month, the Eco-rating team will be in the Masai Mara region 25th – 29th and next month in Samburu region (February 22nd -26th). If you would like to be featured in the Samburu set of audits, please feel free to write to us through firstname.lastname@example.org.
for more information http://www.ecotourismkenya.org/page.php?id=73